On University Blvd. at the University of Arizona picture tons of college kids moving into dorms and excited to be away from their parents. What better way to get excited and ready for college then decorating your dorm room? There parked is an Ikea ad in the form of a moving room. Inside you can see a bed, a desk, and other well coordinated decorations for your room. This would be very effective in first attracting an audience, and second convincing students to go to Ikea to get their furniture. Not many ads are seen in the form of a windowed vehicle carrying the product. This is different enough to spark attention and interesting enough to convince you this is what you need. The room shows all the decorations and coordination's and gives you an idea of what you need to make your room look exactly the same. The ad is in a small room much like dorms so it appeals to college students. The small room looks roomy in the ad despite the small space. It appeals to the students because it gives them the illusion that they can make more room within their college dorm.