Friday, July 24, 2009

Typefaces



In the Wizard of Oz typeface for this movie poster you can see the whimsical nature that the typeface foreshadows about the movie. The multicolor, large, and magical text leads you to believe that you are about to see a fairytale. The shinning stars illuminate the letters giving hope to the audience of a happy ending to this magical tale. The text makes Wizard and Oz the largest to draw attention to the themes that will be presented in the movie. I really think that the waviness on the W and the R really play into the mystery and fantasy side of the movie. Had the movie just had the title written like "The Wizard of Oz" on the poster there wouldn't be so much foreshadowing to the mystical sense of the movie and therefore downsizing the audience to it.


On this movie poster "Casablanca" being italicized really shows the romantic nature the movie. There is a Shadow behind the original writing of the title that foreshadows the fact that it is not all happiness in this romance. It shows that there are some tribulations in the midst of the couple's love. The bright red letters show the passionate side of the movie. Often times the color red is considered a color for love and passionate. It is often the Eros love that of sex and passion. The typeface leads the audience to believe that the passion and love can overcome the Shadow in the background and whatever tribulations the characters are faced with.
This typeface really assists in portraying the fact that this movie will be scary, dirty, dark, and unknown. The end of the letters have been eaten away by dirt. they are disintegrating into the ground. Even the mixture of yellows and Orange colors that are dirty portray that the movie is mysterious but will slowly cause the rational side of your emotions to disappear and bring out the scared, erratic, and fearful emotions within you.

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